Wednesday, November 17, 2010

FashionABLE Scarves

Here's me and the most stylish girl in Addis

A lot of you probably know this already, but last month, I went to Ethiopia on a fact-finding/scouting/get-it-done trip with Mocha Club, all to help launch their line of scarves, fashionABLE. I don't know exactly what my role is, maybe just fashion mentor is a good word for it. I've been doing styling for quite a few years now, and have my finger on the pulse of what's cool, I guess. That's what they tell me anyway :-).

I'm so excited to be part of this venture. I love Africa, and I've been a big supporter of Mocha Club's work for a few years. Working in fashion and music is hard and draining, and can feel very superficial at times. Serving in a way like this is completely life-giving and gets me out of the tunnel vision that I often have with my job.

Here's the short of fashionABLE: your purchase of a fashionABLE scarf creates sustainable business for women in Africa. The women who are making the scarves, tagging them, ironing them and shipping them to the US are former prostitutes who now have a job and a meaningful way of life, hence the ABLE part of "fashionable." These women are now ABLE to have a choice, to have a new life. I hope all of you will buy at least one for someone for Christmas!! And one for you!! I've done a couple videos for the site, and I've put the first one below. If you're interested in styling your scarf, I'm here to show you how. Live FashionABLE!!!

A stack hot-off-the-presses (or looms)

Please ignore the compulsive blinking and poor non-regional diction :-)


Caden said...

Amber, I loved your scarf video. It was so nice to see you and to hear your cute little voice again!!! Keep up the good work and advice for all of us less fashionable folks out there!!! hugs!! mandy

Abby said...

I love what Mocha Club is all about! Definitely will look into those scarves!

Michelle said...

So nice to see you and hear your voice, truth be told it has been a really long time. Video was a nice little tipster, scarves are a cute accessory, maybe I need to buy more, hehe. Michelle