Thursday, August 14, 2008

Madewell1937

On my last trip to Atlanta's Lenox Mall, which I frequent to shop for my clients, I stopped in the newly opened Madewell. I am such a sucker for a beautiful space to shop. I'm the same with restaurants, which is one of the reasons I don't love SATCO in Nashville as much as every guy I know loves it. I'm in for the experience, like for example, H. Audrey in The Hill Center. I will probably not in this lifetime ever be able to buy anything there that's not deeply discounted, but the interior design and layout of the place is literally inspiring. That's how I felt when I walked into Madewell. If you run across a store, you must go in.

Even though I'm a stylist, I would say that my go-to outfit on days when I'm running around is a soft t-shirt, preferably heather gray, and comfy jeans. I'm wearing it today, actually, and I've been running around. Madewell is that look epitomized. There are YUMMY t-shirts, soft cardigans and tank tops galore as well as every shape, size, color, and cut of denim you can imagine, all laid out in a store sort of like a more hip, and considerably less dark, loud and hyper-smelling than Abercrombie. And more grown-up.

Madewell is the daughter store of J. Crew, but it's not as preppy and it's lower-priced. You're not gonna see any navy shorts with pink whales on them at Madewell, for example. The L.A. Times said, "Madewell also features some exciting collaborations with Brazil’s Havaianas for flip flops, France’s Spring Court for Converse-like tennis shoes and New York based Philip Crangi, known for his medieval meets Victorian jewelry." Sounds fun! Maybe Nashville will get one!

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